CRESCENT TOOLS INTEGRATED DIGITAL MARKETING CAMPAIGN
MARKETING CAMPAIGN | UX/UI | SOCIAL MEDIA
Ideated and visualized a new, fresh take on an integrated digital marketing campaign, centered around one of Crescent Tools most popular products, the Shockforce G2 Nite eye while adhearing to brand standards. Pin-pointed areas of improvement for future digital marketing initiatives, which was heavily influenced through intensive research and strategy.
Conducted Competition Analysis, End-User Research and looked at Design trends and inspiration.
Based on research of target market and trends, created social media posts and paid media ads for facebook (as seen to the left). These designs use bright, bold visuals to draw the viewer in. There is also the integration of short-form video content to further engage the viewer.
Email designs promote the Shockforce G2 Night eye. The first is a promotional email, getting the word out about the product. The second is an engagement email that focuses on intimate design, using the user’s first name in the subject line and in the email itself.