Conexus
UX/UI | LOGO | BRANDING
Designed Native app and Watch OS app around primary persona and problem statement: "What is frustrating about maintaining friendships with a busy lifestyle and what can be done to make it a better experience?"
Connection + Us = Conexus
Conexus is a digital Calendar app that makes planning events easy by allowing users to create events, store memories and easily organize a busy life! After an event, users can upload photos to the archive to store memories with friends and family!
Created a user journey map and information architecture map to develop the user interface based off of primary and secondary personas. From there, did paper prototyping and two rounds of low-fidelity wireframes. After A/B testing and user feedback, made improvements to the UI and added a watch extension.
